Amazon Is Regarded Pioneer Of E Commerce †Myassignmenthelp.Com

Question: Discuss About The Amazon Is Regarded Pioneer Of E Commerce? Answer: Introduction Jeff Bezos was recently declared as Worlds richest person (Jeff Bezos, 2017). He started his endeavor with Amazon in the year 1994 in his garage in Seattle. Currently Amazon is regarded as the pioneer of e-commerce and Bezos is known as one of the most successful business man in the world. The passion for information technology and the love of reading had initially given the idea of selling books online. Since then it has set a benchmark for all the e-commerce sites all over the world to up the ante and strive towards growth (About Us, 2017). Description According to Ghemawats AAA Global Strategy Framework, the three A stands for adaptation, aggregation and arbitrage. Amazon has always placed itself as one of the companies which constructs policies keeping in mind the customers and customer satisfaction. As a multinational company the policies of the management for example holidays and availability of the products and services are all customized according to the local preferences of the country of operation. To increase the economies of scale Amazon has a set of services like return policies, feedback service, and fast delivery options etc to increase the sales generating regional or global efficiencies. Amazon has its business in two fold one is the customer end and the other is the vendors end (Varella, Frazo Oliveira, 2017). The vendors from the country of operation can sell their products in the platform that is served by Amazon. The situation is both win-win for Amazon where the platform is gaining from both the ends. Amazon al so partners with local courier services and other local bodies to operate in the country of operation and hence we can see there is cultural, administrative, geographical and economic arbitrage in the operation of the company. Every company has a different business model that it operates upon the business models of an organization is basically dependent on the scale of operation, the nature of business and the product or service it has to offer to its customers (Cross, Belich Rudelius, 2015). Amazon is a company that has always focused its services to be customer oriented all the polices of the company are based on the betterment of the service that they provide on both the customer end and the vendor end. Value proposition: standardized, quality product at the lowest possible price. Market participation: the target market of the company is anyone who has the means to buy and has the reach and knowledge to use technology and internet. The company offers all types of products which will satisfy the needs of anyone who is seeking to buy a comb to a laptop. The diverse market and the diverse demand of the people are catered in one single site which offers the company an upper hand over the competitors. Value chain infrastructure: the company has expanded exponentially in the recent past and has gathered funds to do so in the way. Management model of the company has a power delegation in such a way that the employees are at ease when they come to work which in turn increases their productivity (Bocken et al., 2014). Bose Corporation Bose Corporation is a multinational company that was established in the year 1964 by Amar Bose and since then it has set a benchmark in the audio system and electronic world. The company offers premium audio systems along with automotive audio systems so that the customers can experience the music and sound like never before. The management of Bose Corporation believes in innovation and ideation by the employees for the growth and expansion of the company. The audio systems of Bose are regarded as one of the best that is available in the industry. Many people dream about installing Bose audio system in their house (Bose, 2017). The target market of a company can be divided in four categories: geographic: this is based on the location of the customer, Bose is available in every leading e-commerce website as well as they have their own flagship stores in almost every important cities in the world hence the target market is not based on the geographic location of the customers. Physiographic: the mindset of the target market of Bose is the people who are passionate about music and sound along with the urge to learn latest technologies. Behavioral: the company targets people who are ready to spend money on the technology that the company offers to experience better quality sound as the price of Bose electronics are steep. Demographic: The age groups of the potential customer of the company are a person in between 25-60 years who enjoys and understands quality music and sound (Weinstein, 2014). The company hardly follows any rule of the triple A framework it is not adaptive to other nationalities even in terms o f their promotional strategies. The aggregation of the company to increase sale is also not prominent as they do not usually tie up or have partnership with other local firms for the operation of the day to day basis. The retail outlet of the company has local employees who speak the local languages to increase present a good sales pitch and further initiate sales (Chow Hou Choo, 2014). Bose Corporation is an organization that channels its funds in research and development of its products along with benefiting the employees. As the company wants to deliver the best audio experience to its consumers all the policies and the decisions that are taken revolves around this framework. The value proposition of the company is to offer the customers latest and the cutting edge technologies in the sound world. Market participation: Bose Corporation is a multinational company with its headquarters in Framingham, Massachusetts. The company has set up a number of flagship retail stores all arou nd the world; the products are also available in the e-commerce domain. There are several series of the same category of items example: headphones have several sub categories depending on the cost and technology it offers. The funds that are gathered are mostly channelized to research and development of new and innovative technologies (Casadesus?Masanell Zhu, 2013). Reference List: About Us. (2017).amazon.com. Retrieved 26 August 2017, from https://www.amazon.com/p/feature/rzekmvyjojcp6uc Bocken, N. M. P., Short, S. W., Rana, P., Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes.Journal of cleaner production,65, 42-56. Bose. (2017).bose.com. Retrieved 26 August 2017, from https://www.bose.com/en_us/index.html Casadesus?Masanell, R., Zhu, F. (2013). Business model innovation and competitive imitation: The case of sponsor?based business models.Strategic management journal,34(4), 464-482. Chow Hou, W., Choo, C. (2014). Case Study: Atlas Sound Vision: Orchestrating sustainability.Small Enterprise Research,21(1), 129-136. Cross, J. C., Belich, T. J., Rudelius, W. (2015). How marketing managers use market segmentation: An exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer, Cham. Jeff Bezos. (2017).theguardian.com. Retrieved 26 August 2017, from https://www.theguardian.com/technology/2017/jun/02/jeff-bezos-amazon-founder-worlds-richest-man-bill-gates Varella, R. R., Frazo, J., Oliveira, A. V. (2017). Dynamic pricing and market segmentation responses to low-cost carrier entry.Transportation Research Part E: Logistics and Transportation Review,98, 151-170. Weinstein, A. (2014). Target market selection in B2B technology markets.Journal of Marketing Analytics,2(1), 59-69.